We believe tweens deserve their own space—and their own style. They should not feel squeezed into a tiny space between little girls and teenagers. They're in a unique and exciting phase of life, where they're starting to define who they are and how they want to show up in the world.

Like many parents, we struggled to find clothes that felt right for our own tween girls. Everything on the racks seemed too young or way too grown-up. That gap led us to create The Tween Edit: a boutique thoughtfully designed for girls moving from little girl ruffle and bows to fun fashion forward style that grown with them.